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The key concepts and essential strategies behind the successful use of optionsWritten by Simon Vine, a seasoned trader who has over ten years of experience on Wall Street under his belt, Options is the definitive... czytaj dalej
Praise for Don't Let Others Rent Space in Your Head "Gary offers rich advice for anyone who wishes to succeed in spite of his or her failures. Four simple steps may be all that stand in the way of your... czytaj dalej
One of the biggest problems facing organizations that commission market research is ensuring that they get the research they want and that the research is relevant to the organization. There are many different... czytaj dalej
Based on author's first-hand experience of running workshops for troubled directors at 3i this book offers some fascinating insights into what goes on behind boardroom doors. Whatever the size or nature of... czytaj dalej
E.Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying... czytaj dalej
This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture... czytaj dalej
If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely... czytaj dalej
This book covers the essentials of needs analysis from the emerging trainer's perspective by providing just the right amount of support and knowledge without going too deep into the subject. The topics covered... czytaj dalej
Getting Action from Organizational Surveys provides the information industrial/organizational psychologists and human resource professionals need to put survey results into action#8212;action that gets results... czytaj dalej
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually... czytaj dalej
