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Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this... czytaj dalej
David Nickson and Suzy Siddons combine their considerable expertise to define exactly what it means to be within the midst of a project disaster. This book covers all aspects of project disasters in an accessible... czytaj dalej
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their... czytaj dalej
In a relatively short time credit derivatives have grown to become one of the largest and most important segment of the financial markets, with deal volumes now in trillions of dollars. They have become an... czytaj dalej
'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex flows and relations implied by it. At last, here is a... czytaj dalej
Learning Rants, Raves, and Reflections offers a unique collection of passionate, provocative, and personal stories that show how technology is transforming how we learn today and reveals what we can expect... czytaj dalej
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually... czytaj dalej
In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder... czytaj dalej
As the economies of East Asia shape a development strategy, trade and investment integration will be key elements. Increasingly the development agenda in the region, with its focus on growth, jobs and social... czytaj dalej
Business people at every level will benefit from this scientific approach to the basics of marketing. Information on the seven fundamental building blocks of marketing, such as product price, the distribution... czytaj dalej