Contemporary Business Communication

Ocena: 0 (0 głosów)
Ober prepares students for business communication by employing a hands-on approach, connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology.Continuing the emphasis on technology and work-team communication, the Sixth Edition integrates real-world perspective and the 3Ps (Problem, Process, Product) writing model in the introduction of the Eduspace online learning tool, featuring writing tutorials and expanded Web-based resources. New! Chapter-opening interviews with high-level business managers including Gilbert C. Morrell Jr., President and CEO, The Nucon Group; Scott Roller, Internet Marketing Director, Texas Instruments; and Gary Davis, Vice President, Corporate Communications, World Wrestling Entertainment, Inc., among others. Continuing text examples and end-of-chapter exercises create consistency throughout the text. For example, in Chapter 7, students first assume the role of buyer and write a claim letter. Later, they assume the role of seller and answer the same claim letter by writing an adjustment letter. In Chapter 8, students write a persuasive request from a subordinate; and in Chapter 9 (about bad-news messages), they assume the role of superior and turn down the well-written persuasive request. New! "Communication Snapshots" combine colorful graphics with up-to-date factoids about issues directly relating to contemporary business communication. Urban Systems Case Study CD-ROM, an innovative simulation CD packaged free with every new textbook, is tied to the continuing case presented in the text. In 15 modules related to each chapter in the text, students have an opportunity to experience and solve the unique and complex communication challenges posed by workplace policies and organizational dynamics. In each module, students take on the role of an employee of Urban Systems who has several tasks to accomplish as well as one final project to complete. Each of the work tasks reinforce chap

Informacje dodatkowe o Contemporary Business Communication:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-618-47252-9
Liczba stron: 0

więcej

Kup książkę Contemporary Business Communication

Sprawdzam ceny dla ciebie ...
Cytaty z książki

Na naszej stronie nie ma jeszcze cytatów z tej książki.


Dodaj cytat
REKLAMA

Zobacz także

Contemporary Business Communication - opinie o książce

Recenzje miesiąca
Z pamiętnika jeża Emeryka
Marta Wiktoria Trojanowska ;
Z pamiętnika jeża Emeryka
Obca kobieta
Katarzyna Kielecka
Obca kobieta
Katar duszy
Joanna Bartoń
Katar duszy
Srebrny łańcuszek
Edward Łysiak ;
Srebrny łańcuszek
Oczy Mony
Thomas Schlesser
Oczy Mony
Rok szarańczy
Terry Hayes
Rok szarańczy
Klubowe dziewczyny 2
Ewa Hansen ;
Klubowe dziewczyny 2
Pokaż wszystkie recenzje
Reklamy