Entrepreneurial Small Business With Student CD and OLC
J. Katz

This book is geared to give students a clear vision of small business as it really is today. It focuses on the kinds of businesses that students might actually start, instead of giving information about high growth firms. The goals of the companies described in this text are personal independence with financial security, not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. ESB recognizes the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place on the corner and focuses on the challenges facing entrepreneurs, while keeping focused on the small businesses they plan to create or enter. Most postsecondary school graduates are now starting small business, not high-growth or high-tech entrepreneurial firms. This book addresses the need to focus on the distinctive nature of small business.Feature : Entrepreneurial Small Business focuses on the reality of how small businesses get started by including a separate chapter on part-time businesses, Chapter 5: Paths to Part-Time Entrepreneurship. Part-time businesses are tremendously important as they are a major portion of all current entrepreneurship and the way most people enter into self-employment. This chapter discusses the benefits and challenges of part-time entrepreneurship. Feature : Entrepreneurial Small Business has a separate chapter on cash, Chapter 14: Cash: Lifeblood of the Business. All small businesses must understand how to manage the businessżs cash flow. This chapter focuses on the basics of cash, budgets, shortages, and strategies to deal with cash flow problems. Feature : Skill Modules are included in every chapter help students understand and practice critical competencies for small business owners. Resources, techniques, and suggestions are included that students can use as they plan or grow their small business. Examples include: Competency Self-Assessment, Steps to EBay Success, Building a Customer Base, Sweet and Short Industry Analysis, and The Art of Closing. Feature : Small Business Insights and The Thoughtful Entrepreneur are two boxes included throughout the chapters. Small Business Insights give 'under the radar' advice from real small business owners, and helpful statistics from small businesses around the country. The Thoughtful Entrepreneur boxes give advice for students who want to learn more than the basics. They include examples of what works well (or what doesnżt work) from experienced small business owners.Feature : Outstanding business plan supports including two sample business plans -wedding planning and boat detailing- included in the text, with nine outstanding student-written business plans included online at www.mhhe.com/katzesb. Online plans include a manufacturer, an automotive wholesaler, a construction firm, a construction service firm, a franchise restaurant, a pizzeria, a record company, a retail store, and an online retailer.Feature : Coverage of the classic topics in small business plus the latest research. Examples include entrepreneurial personality, the 4 Pżs of Marketing, the 4 Cżs of Borrowing and Porterżs Five Forces integrated with coverage of essential topics for small business small business success you will find nowhere else, such as network building, negotiating, building legitimacy, crisis management, and pursuing funding that students will actually get (not just debt & equity, but also gifts). Feature : Net-savvy support including the only authorized in-book examples of Google searches showing students the key search techniques for small business owners. URLs in the margins point students to helpful small business resources, and support for online businesses and eBay sales integrated throughout the book.Feature : The end-of-chapter material includes a detailed summary bulleted by chapter objective, to help students review the chapter material and study for tests; a mini-case so that students can apply the lessons of the chapter; experiential exercises students can complete to get more information on the chapter topic, look for additional resources, and to help build their competencies in a certain aspect of small business ownership; and discussion questions that can be given as assignments or that can be used for in-class discussion. Suggested answers to the discussion questions are included in the Instructorżs Manual. Feature : Support for the full range of class projects including business plans, but also including full-length, student developed examples such as a Feasibility Study, Industry Analysis, Elevator Pitch, Cover Letter, Resume, and Marketing Plan. Feature : Unprecedented support for student field projects with dedicated end-of-book appendices covering SIFE-style free enterprise community development projects and SBIDA-style student consulting projects to small businesses. Six helpful appendices are included throughout the book including Feasibility Study, Industry Analysis, The Elevator Pitch, Marketing Plan, Reconciling Bank Statements, and EOQ/Ordering. These appendices closely follow the information in the chapters, offering students the clearest possible idea of how the chapterżs approach applies in their own work. Feature : A longer case for each chapter (20 total) is included at the end of the text. These cases offer additional opportunities for students to analyze situations and apply the lessons of each chapter in a carefully crafted case drawn from real-world small business. The Instructorżs Manual provides suggestions on how to use and discuss each of these cases. Feature : 'Focus on Small Business' opening vignettes begin each chapter highlighting an entrepreneur and their small business. Discussion questions are included for students to consider as they read the chapter. Feature : Entrepreneurial Small Business provides instructorżs with a comprehensive supplement package. A comprehensive instructorżs manual, test bank, PowerPoint presentation and a complete Online Learning Center make course preparation easy.

Informacje dodatkowe o Entrepreneurial Small Business With Student CD and OLC:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-07-110856-0
Liczba stron: 0