Analysing Media Texts
Burn

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The methods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Informacje dodatkowe o Analysing Media Texts:

Wydawnictwo: inne
Data wydania: b.d
Kategoria: Języki obce
ISBN: 978-0-8264-6470-5
Liczba stron: 0