Very Short Fairly Interesting & Reasonably Cheap Book About
J. Blythe
Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams.
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Informacje dodatkowe o Very Short Fairly Interesting & Reasonably Cheap Book About:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts...
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