Ten Rules for Strategic Innovators
Govindrajan

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A practical framework for launching successful new growth businesses within an established organisation. One of the toughest challenges any manager can face is to execute an all-new business model inside a successful old one. But at the same time, companies that don't explore new avenues for growth will eventually stagnate and die. Ten Rules for Strategic Innovators offers a comprehensive, practical guide to launching such 'strategic experiments' successfully'including which parts of the core business to leave behind, which to borrow and which parts of the new business will have to be learned from scratch.A practical framework for launching successful new growth businesses within an established organisation. One of the toughest challenges any manager can face is to execute an all-new business model inside a successful old one. But at the same time, companies that don't explore new avenues for growth will eventually stagnate and die. Ten Rules for Strategic Innovators offers a comprehensive, practical guide to launching such 'strategic experiments' successfully'including which parts of the core business to leave behind, which to borrow and which parts of the new business will have to be learned from scratch.Contrarian View: Argues that new ventures donżt have to be spun off or incubated apart from the core business in order to succeed. The real secret lies in establishing and managing the right links from the core business to the new one.Fills a void in the marketplace: Little practical guidance exists for how to execute this type of innovation in large organisations. This book offers a research-based, field-tested framework that will be very accessible to practicing managers.Sense of urgency: Authors show that strategic experiments are by nature high-risk and high potential; expensive and time-consumingżso you only get one shot at making them successful. Managers who want to stack the odds in their favor will need this book.