Strategic Entrepreneurship
P. Wickham

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students’ learning and lecturers’ course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. Comprehensive treatment of content, agenda and concerns of maturing and fast-moving field Covers entrepreneurship and entrepreneurial behaviour in all sizes of business Financial Times articles illustrate concepts in real-world context Dedicated chapter on research methodologies in entrepreneurship Suggestions for further reading and ideas for research projects in all chapters International perspective reflects the role of entrepreneurship in global economic development Companion website provides teaching support for lecturers

Informacje dodatkowe o Strategic Entrepreneurship:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-273-70642-7
Liczba stron: 0