Strategic & Competitive Analysis Methods & Techniques for
C. Fleisher

For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.Consistent format for each technique-Description, background, rationale and implications, advantages, limitations, process, related tools. Coverage of "classic" as well as more popular contemporary techniques. FAROUTŠ-A unique evaluation process for each model identifying ease of use and practicality.

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Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-13-088852-5
Liczba stron: 0