Research Methods for Business
Joseph Hair
This book is a European adaptation of our current US textbook called: Essentials of Business Research Methods. The new text will be a mainstream business research methods book for all business students in the UK and Europe. The authors are presenting a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.
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Informacje dodatkowe o Research Methods for Business:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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