KUP TERAZ

Public Relations
W. Agee

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Using real-life case studies,Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today.Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, "Conflict Management: Dealing with Issues, Risks and Crises," lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators."On the Job: Global" boxes feature updated real-world cases that illustrate the worldwide scope of public relations practice, enabling students to broaden their understanding of other cultures. "On the Job: Insights" boxes explain public relations tactics and standards, as tested and approved through trade associations, major firms and corporate departments. "On the Job: Ethics" asks students to form their own opinions regarding current ethical issues in the field, and to estimate the impact of their decisions. "PR Casebook" present a real-life PR situation by examining the public relations choices made by well-known companies, institutions and individuals. "PR Case Activity: What Would you Do?" give students real-life situations to ponder and prompts them to think about the outcomes of their choices.