Principles & Practice of Marketing
Blythe
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
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Informacje dodatkowe o Principles & Practice of Marketing:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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