Photowars Simulation CD
M. Sawhney

For undergraduate/graduate-level courses in Strategic Marketing and Marketing Management.Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)-an area that is undergoing a transition to digital technology, with many new players from the computer industry vying for a piece of the action. Students work through the simulation to develop winning strategies that take into account the complex interactions among the players' technology strategies, marketing strategies, and partnering strategies. The insights gained from Photo Wars, while particular to managers charged with crafting strategy in a rapidly changing technology market, are equally relevant to many other complex and rapidly evolving markets.Role play-Students play the role of Chief Strategist of Photo Max, a technology firm that is faced with the challenges of fast-paced technological change and increasing competition from many quarters. Students gain hands-on experience in guiding a company to success, in the face of change and uncertainty. Ex.___DigiStrat framework-Introduces students to a framework for analyzing digital opportunity arenas. By understanding the basic pillars of the DigiStrat framework, students will be able to make sense of complex and dynamic digital arenas. They will be able to detect patterns in a seemingly chaotic world, and across a wide array of digital arenas. Ex.___System dynamics software-Photo Wars uses system dynamics to promote students' abilities to see connections across functional areas, over time, in digital opportunity arenas. Systems thinking and system dynamics tools allow students to think holistically and dynamically about complex systems. Ex.___"Best practices" in strategy formulation-Unlike traditional simulation games like MARKSTRAT, Photo Wars can be played many times over with different strategies. By controlled experimentation in the strategy space, students gain insights into the behavior of the system, and will be able to discover best practices in placing strategic bets in dynamic opportunity arenas. Ex.___

Informacje dodatkowe o Photowars Simulation CD:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-13-025831-1
Liczba stron: 0