KUP TERAZ

Outsize
C. Foges

Ocena: 0 (0 głosów)

There's no Doubt that the Built Environment is Carrying More Messages than Ever Before. Wayfinding Signs and Signals, Big and Bold Advertising, Brands and Logos - all are Jostling for our Attention in a Visually Noisy world. The Obvious Way to Make Yourself Heard is Say it Loud - Which in Graphic Design Terms Means Big. Outsize is the Book for Graphic Designers Needing to Make their Client's Message Stand out, but it is Also of Obvious Appeal to those Interested in the Subject who Can Learn from the Techniques of Large Scale Design. Large Scale Graphics are Strongly Influenced by their Context - where They're Placed, How they Interact with those who Will View them, How Suitable they are for the Environment. The Book Explores and Explains these Factors so the Designer's work Will Have Far Greater Effect. It Guides the Reader Through the Potential Pitfalls and Hazards of Using Non-Standard Substrates Such as Brick, Glass or Vinyls, and Highlights Issues of Weatherproofing and Structural Properties. It also Contains Handy Hints on Managing the Process, as Well as Collaborations with those in Related Fields Such as Product Designers, Sign Painters, Engineers and Architects. With its Huge Global Range of Contemporary Examples, Outsize is Both Inspiration and Information for 2-D and 3-D Designers in all Disciplines.