Marketing Plan
M. Wood

Designed to complement any marketing course, from Principles of Marketing to Marketing Management, in which students are asked to create a marketing plan.This paperback handbook guides students on how to develop a realistic, customized marketing plan by applying marketing concepts learned in the classroom. The Marketing Plan Pro software that can be packaged with the text is a powerful commercial software tool that helps students create practical plans and critique sample marketing plans for all kinds of organizations.Comprehensive, easy to follow guide to developing a marketing plan. Enables students to get started on creating customized marketing plans and critiquing sample plans quickly and easily.Academic version of the leading Marketing Plan Pro software can be packaged with the text. Appendix 3 explains how the software can be used with this handbook.A detailed and realistic sample marketing plan, complete with annotations. Shows students the content and format of a typical marketing plan.Chapter-by-chapter correlation guides. Featured in the preface, these guides suggest how this handbook can be used in conjunction with leading Prentice Hall marketing textbooks.Specific, in-depth examples. Shows how businesses and e-businesses actually apply key marketing concepts.Checklists summarizing and reinforcing key stages in the process of developing a marketing plan. Prompts students to consider important issues and steps.Topic-by-topic integration of online and off-line resources. Helps students locate data as they move through the process of researching and creating a customized marketing plan.Can be value-packaged at a deep discount with any Prentice Hall marketing textbook. Means a significant savings for your students. This software alone typically retails for $99 at leading office supply stores."The budgeting and measuring presentations are particularly helpful. The topical examples are excellent." - Professor Michael J. Swenson, Marriott School, Brigham Young University"Doesn't read like a text, but more like a how-to guide for entrepreneurs." - Professor Scott Roberts, Northern Arizona University"The writing style is fresh, clean, and uses excellent examples. Examples are well integrated. Quotes are well selected." - Professor Gary Schornack, University of Colorado at Denver"Because I center my teaching around the Marketing Management text by Professor Philip Kotler, I see how I can effectively mesh this book into my current course." - Professor Henry O. Pruden, Golden Gate University

Informacje dodatkowe o Marketing Plan:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-13-127700-7
Liczba stron: 0