Managing Technological Innovation
J. Ettlie

Change is inevitable, and at the heart of change in today's workplace is technological innovation. And until now, there has been a serious dearth of good books on how to manage technological change! Organized around the life-cycle of any technological innovation, this long-needed book identifies the critical issues and theories, shows how to create and implement effective plans for innovation, and prepare readers to manage future technologies. Throughout, the author underscores that integrating technology and change management within the firm is the key to competitive success.

Informacje dodatkowe o Managing Technological Innovation:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-471-31546-9
Liczba stron: 0