Management Information Systems Managigng Digital Firm
Kenneth Laudon

For Junior/Senior/MBA-level course in Management Information Systems, Information Technology, and Information Systems, in departments of Business, Management, Computer Information Systems and Management Information Systems.With relevant coverage of today's Digital Firm that is fully integrated throughout the 7th edition of Management Information Systems, the authors clearly illustrate the impact of information technology on business through vivid examples, engaging and interactive exercises, and the most current information.    NEW - The Digital Firm-Focuses on the digital integration of the firm, the use of information technology to conduct business processes electronically and to enable information to flow seamlessly throughout the organization and with its business partners. The Digital Firm theme is present throughout the text. Describes how information technology is transforming organizations as they move toward this vision.NEW - Application Software Exercises-Each chapter features a hands-on Application Exercise requiring students to use application software tools. Gives students the opportunity to apply their software skills and text concepts in management problem solving.NEW - Management Decision Problems-Provides practical group or individual learning in and outside the classroom. Requires students to make decisions based on real-world MIS issues.NEW - Two full chapters are devoted to the Internet as a key enabling technology for the Digital Firm-Chapter 4 scrutinizes E-Commerce and E-Business. Chapter 9 covers the restructuring of information technology due to the expanding Internet. Increases students' awareness of the Internet's impact has on organizational goals.NEW - Coverage of the strategic role of information systems-Chapter 3 discusses how information systems and business strategy have changed as a result of the Digital Firm. Students see how the onset of IS in the Digital Firm affects their business planning.

Informacje dodatkowe o Management Information Systems Managigng Digital Firm:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-13-061960-0
Liczba stron: 0