Launching the Imagination Comprehensive with Core Concepts
M. Stewart

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Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design, Launching the Imagination offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources. Profiles with interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving.Launching the Imaginationżs Core Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore."I have found the text very clear and concise with fabulous, diversified examples and illustrations." --Kelly M. Nelson, Longwood University"It is clear, concise, and visually appealing. My students responded immediately to its visual impact. I also appreciated the artist views for each chapter. They gave the sections more meaning." --Danielle Harmon, Valdosta State University"This text is excellent for developing projects that stimulate creativity, challenge students set in convergent thinking to open up, realize the ability to be creative when they are not visual artists."--Carolynne Whitefeather, Utica College"Main reason [for adopting LTI]: chapters on narrative and time. Helped to bridge the gap between fine arts and graphic design. Helped/introduced students to these elements/topics and reinforced 2D/3D concepts learned in other classes. Students enjoyed the book. Problem solving chapter is great."--William Britton Rowe, Ohio Northern University"Launching the Imagination is both simple and in-depth in its scope. It is thorough without being overwhelming. It is clear and succinct without losing the essence of meaning or concepts. Also the color examples and the accompanying CD is great."--Rob Tarbell, Piedmont Virginia Community College and James Madison University"I have not had a really good text for 2-D Design since Roy Behrens' Design in the Visual Arts, which is now out of print. While there is much to like about Launching the Imagination, I was most happy with the sections which talked about critical thinking and strategies for problem solving which can be employed by visual artists."--Reid Wood, Lorain County Community College"The engaging writing and variety of visual examples make this design text the most user friendly guide for both students and instructor that I've found yet. The artist profiles give an applied art/life perspective that is unique in foundations texts. I've used the text at two colleges and my students LOVE this text. The thin 2D volume is also a plus. Students do Not want a heavy book to lug around."--Tracy Doreen Dietzel, Edgewood CollegeMore than 80% of Launching the Imagination's 600 illustrations are presented in full color.|The text features unique chapters on problem-solving (Chapter 5), critical thinking (Chapter 6), and cultivating creativity (Chapter 4), designed to provide practical assistance to students in tackling design problems|A distinctive Part Four, on 4D or time-based design, highlights this area of growing interest, with examples from film, installation, and computer art. |"Profiles," a series of 14 interviews with working artists discussing their lives and careers, provides insights from professional artists on life choices, careers, and other topics of interest. Artists profiled include website designer Bonnie Mitchell (who also designed the Core Concepts CD-ROM) and sculptor Heidi Lasher, among others.|The text features a stronger focus on principles and elements of both 2D and 3D design, with clarified and refined examples throughout. |Formerly concentrated at the end of each chapter, "Key Questions" now appear throughout the text (immediately following the relevant topics), probing students on key concepts and helping to reinforce and apply the material. |Multimedia Resources Guides conclude each of the text's four parts, providing students with lists of suggested relevant exercises from the Online Learning Center and the Core Concepts in Art CD-ROM, and listing for instructors additional resources available on the password-protected Online Learning Center as well as on the Instructorżs Resources CD-ROM.|In addition to updated content throughout, the second edition features two new chapters: Chapter 7, "Constructing Meaning," provides a lively and concise introduction to the theory and practice of visual communication; Chapter 10, "Materials and Methods," presents an expanded, practical discussion of the materials available, along with rationales for selecting appropriate materials for a specific work. |Each new copy of the text is packaged free with an expanded Core Concepts in Art CD-ROM Version 3.0, which engages students interactively with the elements and principles of art through numerous interactive exercises. (The CD-ROM is also available individually through local bookstores.)|Unlike most art foundations textbooks, more than 80% of Launching the Imagination's 600 illustrations are presented in 4-color.|Launching the Imagination includes complete chapters on problem solving (chapter 5), critical thinking (chapter 6), and cultivating creativity (chapter 4). |Launching the Imagination is the only fundamentals text that includes a thorough discussion of 4D or time-based design a crucial element of film, installation, and computer art. |14 interviews with working artists on their lives and careers. From website designer Bonnie Mitchell (who also designed the Launching CD-ROM) to sculptor Heidi Lasher, each Profile gives students a chance to see how working artists practically apply the theories and principles of design.|FOR STUDENTS: Suggested exercises, interactivities, and self-correcting quizzes that support the elements, principles, and application of design included on the Online Learning Center (OLC) and the Core Concepts in Art, v3.0, CDFOR INSTRUCTORS: Highlights resources available on the password-protected, teacher's (OLC) as well as the Instructor's Resource CD (IRCD).|Updated and expanded, Core Concepts offers teachers and students hundreds of interactive exercises, over an hour of narrated video, and other pedagogical resources. |Throughout.|PART 2: CONCEPTS AND CRITICAL THINKING|PART 4: TIME DESIGN|Profiles are at the end of each chapter.|At the end of each Part|Beyond the color chapter, how satisfied with your current textbook are you regarding illustration quality? How many of the pictures in your current textbook are in color?|How do you help students prepare themselves for success in the undergraduate art program? How do you instill good portfolio and time management? What tools do you give them to cultivate their creativity?|Do students respond well to inspirational first-person accounts of working artists? Do your students ask you about possible career directions?|McGraw-Hill has developed a comprehensive multimedia teaching and learning package to support Launching the Imagination, which can seem overwhelming. Would you and/or your students benefit from teaching and learning suggestions periodically within the text?|Would you assign video segments on art techniques to your students or use them in class? Would your students benefit from interactive exercises that support Launching's narrative in 2-, 3-, and 4D elements and principles?