Key Concepts in Marketing
Jonathan Sutherland, Diane Canwell
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
więcej
Informacje dodatkowe o Key Concepts in Marketing:
Wydawnictwo: Macmillan
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 310
Kup książkę Key Concepts in Marketing
Sprawdzam ceny dla ciebie ...
Cytaty z książki
REKLAMA
Zobacz także
Key Concepts in Marketing - opinie o książce
Inne książki autora
Key Concepts in Business Practice
0
Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts...
Key Concepts in Human Resource Management
Zobacz wszystkie książki tego autora
0
Key Concepts in Human Resource Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major...
Chcę przeczytać,