Kellogg on Biotechnology
Loffler

Biotechnology is the new capital. The many stakeholders in this revolution include scientists, technologists, managers, and venture capitalists; health care, agricultural, chemical, and pharmaceutical industries; law professionals and ethicists; public policymakers; and, finally, the society and individuals who are in the midst of all that is taking place. Kellogg on Biotechnology is the outgrowth of TechVentures, a collaborative student-faculty effort at the Kellogg School of Management.The contributors walk the reader through the "what" - what are some of the newest biotechnologies that will revolutionize the way we think about health? the "how" - how to transform those technologies into profitable products and companies; and the "who" - who will benefit from these technologies Biotechnology affects numerous industries, from the scientists who generate the knowledge, to pharmaceutical companies, law professionals and ethicists who have to grapple with issues unimaginable just a few years ago, to the society and individuals who are surrounded by everything taking place around them. This fascinating book guides the reader through the new technology and helps to identify its purpose. It is divided into three sections: What - Identifies some of the newest biotechnologies that will revolutionise the way we think about health; How - Analyses how to transform these technologies into profitable products and companies; Who - Explores who will benefit from these technologies. "Kellogg on Biotechnology" is an essential read for anyone working with, or affected by biotechnology. Created from extensive original research undertaken at the Kellogg School of Management, it helps practitioners to seamlessly integrate this new technology into the world of business.

Informacje dodatkowe o Kellogg on Biotechnology:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-7494-4398-6
Liczba stron: 0