Integrated Advertising Promotion & Marketing Communication
D. Baack

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For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC. For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC. "Is it important that your text carefully integrates IMC topics?"PURE IMC. Integrated Advertising, Promotion, and Marketing Communications provides a truly integrated approach to teaching IMC - it is not an advertising book with a few other chapters tacked on.Benefit: Students are able to see a collective picture of integrated marketing communications. OTHER POINTS OF DIFFERENTIATION: "How do you bring IMC concepts to life for your students? Would you like the book to help?"FULLY INTEGRATED LEARNING PACKAGE:Business-to-business marketing concepts. Provides students with examples and comments woven throughout the text. Examples, cases, text illustrations, and Internet exercises have been woven into the materials. For example, a complete examination of business-to-business buyer behavior is provided in Chapter 3.NEW! Chapter-opening vignettes. Each chapter begins with a vignette and revolves around success stories in companies students will recognize, such as Starbucks, AFLAC, M & M's, and Google to keep the stories fresh and recognizable.International Marketing discussions. Students are curious about the world around them. Benefit: Provides students with a more integrated approach to advertising, promotions, and marketing communications in both domestic and international markets.Critical thinking exercises and mini-cases located at the end of each chapter. These provide excellent individual assignments, group assignments, in-class group work, and class discussion points. These are often used to generate discussion and guide the day's lecture. NEW ADVERTISEMENTS! This edition contains a substantially greater number of ads than the previous edition. Benefit: Students learn best by example. These new ads make the book more visually appealing while at the same time provides students with examples of various advertising and promotional tactics. For example: Chapter 15: Evaluating an Integrated Marketing Program."Would your students benefit by doing versus just reading or listening? Would you like your students to clearly understand, retain and apply concepts as often as possible?"IMC Plan Pro available. Benefit: By the end of the course students will have a portfolio-ready campaign and enables students to do integrated marketing communications.End-of-chapter material helps students practice using concepts. These materials include:Integrated learning exercises--At the end of each chapter, questions guide students to the Internet to access information that ties into the subject matter. These exercises provide an opportunity for students to keep abreast of new material.Critical thinking exercises--Short scenarios and exercises that lead students to web sites where advertisements can be assessed for quality. Short cases--At the conclusion of each chapter cases help students conceptually understand chapter components as well as larger, more general marketing issues."How do you provide your students with a clearer picture of branding and its issues?"NEW! Greater emphasis on branding. Brand management is presented throughout the text. "How do you incorporate current advertisements from advertising experts into your classroom?"NEW! Adcritic.com Bring advertising into your classroom with AdCritic.com. Prentice Hall and AdAge are bringing the most current ads and commentary from advertising experts into your classrooms. Students will receive 16 weeks of access to a special AdCritic.com site that includes AdAge's encyclopedia of articles at a deeply discounted rate."Are you student visual learners? Do you use videos in your classroom?"NEW! The Prentice-Hall Advertising Video Library (available on DVD or VHS). Using today's popular news magazine format, students are taken on location and behind closed doors. Each news story profiles a well-known or up-and-coming company leading the way in its industry. Teaching materials to accompany the video library are available on the Companion Website as well as in the Instructor's Manual. Also available on VHS. Videos included are: Angela Talley DDB Worldwide Inken Hollman-Peters Nivea/Biersdorf, Inc. Starbucks Marriott Motorola Accenture Reebok American Express Hasbro Sony Metreon Eaton Corporation NFL eGO Bikes Honest Tea Burke, Inc. Strawberry Frog: Inside an Advertising Agency Dunkin' Donuts Strawberry Frog: Behind the Scenes of an Advertising Campaign