From Ice Cream to the Internet

Ocena: 0 (0 głosów)
In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.Does Franchising Make Sense as a Strategy to Drive the Growth of Your Existing Business? Evaluates franchising as an alternative to product innovation, marketing and advertising as an engine for growth. Research-based guidance on how to implement a franchising strategy including: recruitment, territories, pricing, expansion, and more. Why franchisors succeed and fail- and what you can learn from others' experiences.

Informacje dodatkowe o From Ice Cream to the Internet:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-13-149421-3
Liczba stron: 0

więcej

Kup książkę From Ice Cream to the Internet

Sprawdzam ceny dla ciebie ...
Cytaty z książki

Na naszej stronie nie ma jeszcze cytatów z tej książki.


Dodaj cytat
REKLAMA

Zobacz także

From Ice Cream to the Internet - opinie o książce

Recenzje miesiąca
Srebrny łańcuszek
Edward Łysiak ;
Srebrny łańcuszek
Dziadek
Rafał Junosza Piotrowski
 Dziadek
Aldona z Podlasia
Aldona Anna Skirgiełło
Aldona z Podlasia
Egzamin na ojca
Danka Braun ;
Egzamin na ojca
Cień bogów
John Gwynne
Cień bogów
Rozbłyski ciemności
Andrzej Pupin ;
Rozbłyski ciemności
Wstydu za grosz
Zuzanna Orlińska
Wstydu za grosz
Jak ograłem PRL. Na scenie
Witek Łukaszewski
Jak ograłem PRL. Na scenie
Pokaż wszystkie recenzje
Reklamy