Framework for Marketing Management & Marketing Plan
P. Kotler

Framework for Marketing Management, 3/eFramework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.Marketing Plan Handbook and Marketing Plan Pro: International Edition, 2/eThe Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan.   It’s the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.   

Informacje dodatkowe o Framework for Marketing Management & Marketing Plan:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-1-4058-4674-5
Liczba stron: 0