Essentials of Strategic Management
J. Hunger

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For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management. Q. How do you cover all of the material in your strategic management course? The authors wrote this book to be significantly shorter than the other books on the market. Only enough examples are given to explain the concept. Other Key Points of Differentiation Q. How do you help your students complete case analysis? Hunger/Wheelen provides students with a strategic decision-making model that uses the process of environmental scanning, strategy formulation, strategy implementation, and evaluation and control. This framework is presented in chapter one and continues throughout the book. Q. How do you cover international topics in your course? International coverage is integrated throughout the text, but is emphasized in Chapters 3,6,8,9, and 10. Q. How do you cover ethics and social responsibility? Chapter 2 focuses on ethics and social responsibility as it relates to strategic decision making. NEW! The authors added a section in Chapter 2 that covers the Sarbanes-Oxley Act. Q. How do you help your students connect to the material? Each chapter is opened with a vignette about a real company that is related to the material covered in the chapter. Q. How do you cover technology in your course? NEW! Coverage of technological discontinuities is extended with added coverage from Christensen's The Innovator's Dilemma in Chapter 4. Q. How do you cover business models in your course? NEW! A new section on business models was developed for Chapter 4