Essays by Distinguished Marketing Scholars of Society for M
A. Woodside
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
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Informacje dodatkowe o Essays by Distinguished Marketing Scholars of Society for M:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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