This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume will serve as a valuable resource to all in the field of marketing.
Informacje dodatkowe o Encyclopaedic Dictionary of Marketing:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
978-0-7619-3501-8
Liczba stron: 0
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