E.biz
G. Sampson

E.Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E.Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.Geoffrey Sampson is a Professor in Computer Science and Artificial Intelligence at the University of Sussex. He has extensive experience in business, and has authored many books and journal articles.First textbook on e-business aimed at CS/IS studentsTakes a strategic rather than a technological approachPresents a straightforward analysis of the e-business scene without the jargon and the hype.

Informacje dodatkowe o E.biz:

Wydawnictwo: brak danych
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-7506-5895-9
Liczba stron: 0