Communication of Innovations
A. Singhal

This volume, a collection of 10 original essays, is in honour of the contributions of Everett Rogers to the field of communication and social change. Written by former students, colleagues and well known contemporaries, the essays present an intellectual landscape about social change. "Communication of Innovations" illustrates how Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few. Containing personal narratives and memories, and illustrated with pictures and boxed vignettes, the volume is a starting point and a guide for future scholarship and practice.

Informacje dodatkowe o Communication of Innovations:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Socjologia, filozofia
ISBN: 978-0-7619-3477-6
Liczba stron: 0