Business to Business Marketing Research
McNeil
Intended for market researchers, this book outlines the different approaches to performing market research for suppliers who wish to gather information about their business customers. McNeil, who owns a market research company, compares the benefits and drawbacks of qualitative and quantitative research, and offers guidelines for conducting interviews, focus groups, and telephone surveys.
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Informacje dodatkowe o Business to Business Marketing Research:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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