Okładka książki - Business Communication at Work

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Business Communication at Work
Satterwhite

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BCW/3 is a very practical, hands-on text-workbook to help students learn how to write the types of communication that they are most apt to experience on the job. Each chapter is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want. The book is full of examples of letters, memos, etc. so students can actually see the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. This text provides the "basics" for communicating effectively in business, including writing, listening, and speaking. The ability to communicate effectively is essential for anyone and for any organization wanting to be successful. In addition, communication skill is a "life skill." There continues to be an increasing awareness in education as well as business of the need for improvement of these skills in individuals. From personal experiences working with hundreds of students and with business people for many years, I was very aware of the critical need for the improvement and enhancement of these skills'the authors felt that their experiences provided them with valuable insights that would be beneficial to share with others. With easy-to-read and comprehend material, concrete examples, and meaningful applications and exercises, Business Communication at Work is designed to help students develop and apply those essential skills needed to be successful.In Chapter 4, a section on żspeakingż has been added. We felt that it was necessary to address the żbasicsż in speaking/oral presentations within the communications text. By discussing the basics of speaking near the beginning of the text, instructors can incorporate more oral communications (including a piece of giving effective presentations) in various exercises throughout the rest of the chapters. In Chapter 6, the żTechnologyż chapter has been completely revised. We have moved from basically a discussion of technology, including emphasis on software, to a discussion on the effective use of technology in communications. In the revised chapter, we have a strong emphasis on communicating electronicallyżwe address specifically the effective use of e-mail; żwhenż to use e-mail; guidelines on żhowż to use e-mail from formatting to content; company policies; confidentiality; etc. The increasing use of e-mail and, with that, the seemingly decreasing quality of communicationsżbecause e-mails are fast and informal, the quality that is required in business appears to be eroding. Added żConcept Reviewż worksheets for each chapter on the Web site. Teachers may use these as an informal assessment/feedback as to whether students have understood the basic concepts in the chapters in addition to the worksheets in the text. Communication at Work pieces tie in the real-world experiences so many instructors and students look for in texts. Margin features, including Notes (for more info on chapter material), Thinking Caps (challenging puzzlers related to the chapter information), Global Diversity (cross-cultural communication scenarios), Go to Web (for extra Student activities on the OLC), and Internet (for Internet-related research). Boxed/In-text material: Legal and Ethical boxes (scenarios that tie-in to the text material), Concept Checks (to assess the studentsż understanding of the material) at the end of each section in the chapters, Checklists (to apply principles learned to an actual communication). Worksheets are included at the end of each chapter to assess the studentsż grasp of the chapter material and apply the concepts learned.