All-To-One Winning Model for Marketing in Post Internet

Ocena: 0 (0 głosów)
All-to-One is the new marketing model which shows marketers, managers and CEOs how to develop life-long customer relationships in the post internet economy. As the novelty of the internet begins to wane, this book takes a step beyond the popular 'one-to-one' concept. It reveals a new vision of marketing and customer relationship management, one which acknowledges the advantages of the Internet but believes it should only be part of a broad communication / selling dialogue with customers. All-to-One was developed in conjunction with, and is now being implemented by, leading multinational corporations. This book leads you through the five-stage methodology - RELMODEL which will empower you to apply All-to-One to your marketing, your brand image, and to your company culture and structure. The book covers all aspects of All-to-One's impact on companies, on their marketing and on the society in which they operate. It shows in detail how successful companies such as General Motors are exploiting the advantages of All to One. And it assesses what went wrong with companies such as Boo.com and British Airways.

Informacje dodatkowe o All-To-One Winning Model for Marketing in Post Internet:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-07-709799-8
Liczba stron: 0

więcej

Kup książkę All-To-One Winning Model for Marketing in Post Internet

Sprawdzam ceny dla ciebie ...
Cytaty z książki

Na naszej stronie nie ma jeszcze cytatów z tej książki.


Dodaj cytat
REKLAMA

Zobacz także

All-To-One Winning Model for Marketing in Post Internet - opinie o książce

Recenzje miesiąca
Z pamiętnika jeża Emeryka
Marta Wiktoria Trojanowska ;
Z pamiętnika jeża Emeryka
Obca kobieta
Katarzyna Kielecka
Obca kobieta
Katar duszy
Joanna Bartoń
Katar duszy
Srebrny łańcuszek
Edward Łysiak ;
Srebrny łańcuszek
Oczy Mony
Thomas Schlesser
Oczy Mony
Rok szarańczy
Terry Hayes
Rok szarańczy
Klubowe dziewczyny 2
Ewa Hansen ;
Klubowe dziewczyny 2
Pokaż wszystkie recenzje
Reklamy