Macmillan

http://www.macmillan.pl/

Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated...czytaj dalej

This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide...czytaj dalej

If you design to publish on a computer, in print or digital media, then this book is an essential resource. Both the quality and effectiveness of your work will improve through focus on design. This easy-to-follow...czytaj dalej

Recommended...to university libraries as a resource for students at both undergraduate and postgraduate level...also...a useful aide-memoire for Human Resource specialists seeking to understand organizational...czytaj dalej

Do we owe our duties to future generations? Do animals have rights? Should nature be respected for its own sake or only as a resource for human use? These questions and others are explored in the book, which...czytaj dalej

This book is for anyone wanting to improve their communication skills and knowledge of how communication works in organizations. It provides guidance on telephoning and text messaging, interviewing, meetings...czytaj dalej

Lev Dubnow, a middle-aged Jewish doctor, returns to Israel after some years away to attend his father's wake. He is shocked and deeply unsettled by what he finds. Taking a trip up through the West Bank, Lev...czytaj dalej

This is a clear, accessible introduction to the method and subject of Philosophy. Written to meet the needs of students, there are clear note structures at the end of each chapter to help students use the ideas...czytaj dalej