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'If you are only going to read one business book this year, this is the one. No modern business leader should be unaware of these insights.' - Brian Mcbride, VP, Northern Europe, Dell Computer Corporation.... czytaj dalej
One of the biggest problems facing organizations that commission market research is ensuring that they get the research they want and that the research is relevant to the organization. There are many different... czytaj dalej
The UK's 'enterprise' culture, business friendly employment laws, relatively benign fiscal policies, world class support services and perhaps most of all its language have made it an attractive place to invest... czytaj dalej
Applying the analogy of football to the world of business, this book compares and contrasts the key elements in the world of commerce to the parallels of the beautiful game. It uses signposts founded in football... czytaj dalej
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who... czytaj dalej
Critical interest in the characteristics, make-up and management of nonprofit organizations has seldom been higher. As this impetus grows, this important book draws on advances in neo-institutional organizational... czytaj dalej
Analyzing the impact of FDI on industrial organization in India in the midst of changes wrought by globalization is a daunting task. The Indian economy is large and disparate, with a multitude of economic and... czytaj dalej
Sociologists Croteau and Hoynes offer a critical analysis of the rapidly changing media industry. They examine the influence that media have on US society, with particular attention paid to the tension between... czytaj dalej
Since it was first published in 1995, Practicing Organization Development has become a classic in change management. Now completely revised and updated, editors Rothwell and Sullivan, leaders in the field of... czytaj dalej
Thiagi#8217;s 100 Favorite Gamesis an exciting new resource from Sivasailam #8220;Thiagi#8221; Thiagarajan, who is acknowledged as the world#8217;s foremost authority on interactive learning. This is a first-of-its-kind... czytaj dalej