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Winners Never Cheat
J. Huntsman

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"This is easily the most courageous and personal business book since Bill George's Authentic Leadership. I hope it's message is embraced worldwide".Charles Decker, author, Lessons from the HiveNext time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. Who's Jon Huntsman? Just someone who started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's as practical as a business book can get. It's about how you listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values... share success... take responsibility... earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles -- from his youth, refusing the Nixon administration's corrupt demands, to his lifelong commitment to charity, to the way he approaches his biggest deals. In an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's your biggest competitive differentiator. Huntsman built a $12 billion company from scratch, the old-fashioned way: with integrity. In Playing by the Rules, Huntsman tells you how he did it, and how you can too.Character Counts: Good values, doing the right thing, can be the #1 competitive advantage!An antidote to years of corporate scandal, greed and bad behavior. A star to steer by: Follow a moral compass to success: Nice guys don't finish last. By a self-made billionaire who has done well by doing good. Foreword by Larry King. Afterword by Neil Cavuto."How timely! How needed it is for one of the finest human beings, industrial leaders and philanthropists on the planet to compellingly drill down on 10 timeless, universal values for business and life. This book edifies, inspires and motivates all of us to model these commonsensical lessons for our organizations, all our relationships and especially our posterity-for what is common sense is obviously not common practice. Primary greatness is character and contribution. Secondary greatness is how most people define success-wealth, fame, position, etc. Few have both. Jon's one of them. "- Dr. Stephen R. Covey, author,The 7 Habits of Highly Effective People andThe 8th Habit: From Effectiveness to Greatness "This is easily the most courageous and personal business book since Bill George's Authentic Leadership. If anyone has doubts about how one person can make a substantive difference in the world, this beautifully written book should dispell them immediately. I hope it's message is embraced worldwide." -- Charles Decker, author, Lessons from the Hive: The Buzz for Surviving and Thriving in an Ever-Changing Workplace "Jon Huntsman's new book ought to be mandatory reading for leaders--and those who aspire to be leaders--in every field. His secrets for success are no secrets at all, but invaluable lessons that he has reminded us, with his life and now with his words, are the pillars upon which we can build our lives, too." --Senator Tom Daschle "Jon Huntsman has taken us back to the basics---the basic values that transcend all professions and cultures. He has provided real life examples that are inspiring and show that 'good guys'; really can finish first. And he shows us how you can learn from mistakes. It is a "must read" for both young men and women just stepping onto the golden escalator to success and anyone seeking reassurance that how one lives every day really does matter."-- Marsha J. Evans, President and CEO American Red Cross "As I read Jon's book, I thought my father had returned to tell me that you are either honest or you are dishonest, that there is nothing in between. 2 + 2 = 4, never 3.999 or 4.001. Also, if you always say what you believe, you don't need to have a good memory. If we could only live the principles Jon has followed, what a different world it would be--both in our business and personal relationships."--Senator Jake Garn "Jon's outlook on moral and ethical behavior in business should be inspirational to all who read this book. The lessons of fair play and holding true to personal moral values and ethics are time honored principals which are all too often overlooked in today's world. While this book is geared to those in business, I see it as worthwhile reading to anyone." -- Rick Majerus, ESPN Basketball Analyst and legendary former basketball coach, The University of Utah "A refreshing and candid discussion on basic values that can guide you from the sandbox to the board room --- told by a straight shooter."-- Charles Prince, CEO Citigroup "I can't put down the book after reading the first page. These are values universally cherished, whether in the United States, in China or elsewhere. A great and loving man emerges from the pages so vivid that he seems to talk to you face to face, like a family member. My life is richer and mind is broader after reading the book. I am very proud of my friendship with Jon Huntsman."-- Yafei He, Director General Ministry of Foreign Affairs - China (Dept. of North American and Oceanic Affairs) "Nothing could be more timely than this provocative book from one of America's foremost business and civic leaders about the urgent need for greater ethics in our public and private lives. With wit and clarity, Jon Huntsman shares his guidelines for living a life of integrity and courage. It is a wondeful tonic for much of what ails us today. Winners Never Cheat is a valuable handbook for anyone wanting to succeed in business, or life." --Andrea Mitchell, NBC News