Strategy & Business Landscape
P. Ghemawat

For a first-year MBA strategy course grounded in business strategy.Pankaj Ghemawat, respected and renowned Harvard Business School professor, has designed and written a business strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.Harvard Business School cases-Deepens and extends the concepts developed in the chapters. Extensively class-tested cases explore a range of strategy concepts in a variety of industries. Ex.___A focus on business-level strategy. Allows students to focus on strategies that have the greatest potential of improving business performance. Ex.___Environmentally-focused perspective. Helps students consider the interactions between business firms and their environments, particularly transactions and other relationships of economic significance. Ex.___Complimentary Views of Strategy-Presents activity-based and resource-based views of the firm. Contemporary strategic issues-Grounded within an historical perspective of strategy. This historical perspective demonstrates the changing conceptions of strategy while fostering a sense of where it may lead in the future. Ex.___

Informacje dodatkowe o Strategy & Business Landscape:

Wydawnictwo: inne
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-201-35729-5
Liczba stron: 0