Operations Management & Student + CD ROM
Lee Krajewski

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For the introductory Operations Management course, at both the undergraduate and graduate level. The seventh edition of the K/R text is a complete redesign. While the seventh edition maintains its perspective on the big picture and the strategic importance of operations, it shifts its overall approach to a process orientation-both service and manufacturing. The new edition also comes with new software and many new interactive features on the CD-ROM and companion website. NEW - Greater emphasis on Service and Service Processes. Significant increase in the number of non-manufacturing examples and applications. For example, chapter 2 has a new section on New Service and Product Development, and Chapter 3 introduces the Customer Contact model, which shows the relationship between customer contact and process complexity for front office and back office designs. These service process examples are closer to the sorts of processes students will encounter in their jobs after graduation.NEW - Major Emphasis on Processes. This new approach is developed in chapters 1-4, with the concept of a process first being introduced in chapter 1. Chapter 4 is an entirely new chapter on Process Analysis. Provides students in all areas of business with a better understanding of basic business processes.NEW - Coverage of Value Chains. The concept of processes is extended to the bigger picture of Value Chains. Parts 3 and 4 of the text cover the design and operation of Value Chains. Shows students linkages of processes.Student CD-ROM. Contains extensive tools, activities, and resources to enhance student skills and understanding of chapter material. It includes PowerPoint Slides, OM Explorer (problem-solving software), SimQuick (Excel-based simulation software and exercises), Active Models (Software that allows students to do żżżwhat ifżżż scenarios), Extend Software, Link to access trial versions of popular software packages (Microsoft Project 2003 and Smart Draw), textbook supplements covering various quantitative topics, written tours, and a link to our companion website.Companion Website contains objectives, quizzes, and PowerPoints.