Steinbock (Columbia Graduate School of Business) chronicles where new markets have developed in the mobile communications industry, how the innovations have evolved, and the story of the mobile service pioneers. Citing lessons gleaned from successful companies, he also provides an overview of the media and entertainment value chain, the nascent field of mobile marketing, and changing mobile business services.
Informacje dodatkowe o Mobile Revolution:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
978-0-7494-4296-5
Liczba stron: 0
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