Holding Up Half of the Sky
Y. Hedrick-Wong

This book provides a systematic analysis of the size, purchasing power, demographic and market characteristics of women consumers, and their outlook in the next ten years, in 11 countries in Asia.  It describes the dynamics of the rising power of women consumers in Asia, and how their changing roles in society are also fundamentally altering their roles as consumers. Four broad market segments are analytically developed as a framework of analysis: (i) women in young households, (ii) women in middle age households with children, (iii) women in empty nester households, and (iv) women in elderly households.  Within each segment, individual lifecycle stages are also specified as key determinants of consumption behavior: young singles, young married without children, young married with a child under 10, married with children between 10 and 20, working age empty nesters, retired empty nesters, and retired old singles.  The consumption priorities, preferences, and perception of values of women consumers are explored from the perspectives of these market segments and lifecycle stages. The market size of each market segment, and their respective total consumption, discretionary spending, and key discretionary expenditure items are estimated for 2004 and projected to 2014.  the 11 countries consist of six in affluent Asia: Japan, South Korea, Australia, Taiwan, Hong Kong SAR, and Singapore; and five countries in emerging Asia: China, India, Malaysia, Thailand, Malaysia and the Philippines.       

Informacje dodatkowe o Holding Up Half of the Sky:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Socjologia, filozofia
ISBN: 978-0-470-82206-7
Liczba stron: 0