Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
Informacje dodatkowe o Advertising:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
978-1-8448-0160-2
Liczba stron: 0
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