Microsoft SQL Server 2005 Notification Services
S. Pather

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This book teaches application development on the SQL Notification Services platform. This technology helps businesses who want to reach customers with information. This serves two purposes: 1. Providing useful information to customers in a timely manner increases customer satisfaction. Think about a stockbroker who can immediately notify a client when a stock in his portfolio increases by 10%. 2. Providing information to customers can drive new business. Think about a ticket broker who can notify customers about a new concert and provide them a way to buy. Building such software can be difficult because: It needs to know exactly what kinds of information each user wants to be notified about. Matching information with users' interests can be challenging, especially when the volume of information and number of customers becomes large. Think about stockbrokers who have millions of customers, each of whom have around 100 stocks that they might want to be notified about. It needs to send information to a variety of devices (email, cell phones, PDAs). It needs to be secure, manageable, and reliable.SQL Notification Services provides an efficient, scalable engine for running notification applications. It covers the basic problems of notification applications, describes the SQL Notification Services platform and describes how to use it to build rich, scalable notification applications.Microsoft SQL Server 2005 Notification Services covers the basic problems of notification applications, describes the SQL Notification Services platform and describes how to use it to build rich, scalable notification applications. Written by Shyam Pather, the Technical Lead for the SQL Notification Services Team, this book is based on his three years of experience teaching SQL Notification Services to new customers. This book is your complete resource for learning SQL Notification Services application development and the underlying architectural concepts.