Okładka książki - Media of Mass Communication

KUP TERAZ

Media of Mass Communication
J. Vivian

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This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues. Lively writing style, exciting magazine-style design, and emphasis on current and future challenges in media make this best-selling text appealing and interesting to today's students. Boxed features provide students with additional information about specialized topic areas: New"Media Technology" boxes demystify the techo-changes rampant in today's media;"Media People" boxes profile key figures in media industries;"Media Databank" boxes display media facts and data;"Media Timeline" boxes place key media events in historical perspective;"Media Online" boxes provide URLs for related Web sites.A full chapter on the newest mass medium-"The Internet" (Ch. 9)-helps students to understand what it is, how it works, and what makes it possible. Two full chapters on the media's effects, on the individual and on society, plus a full chapter on mass communication as a process show how the media bring their messages to the masses and help students understand the role the media play in their everyday lives (Chs. 15-17). A full chapter, "Entertainment," in the Media Messages section explains how entertainment is an integral part of today's mass messages conveyed through all the mass media (Ch. 13). "Evaluating Media" sections give students concrete tips on how they can judge media companies and media content, both of which are at the core of media literacy. Two bonus chapters, Chapter 22 "Visual Messages," and Chapter 23 "Media and Political Systems," are available separately. Student-friendly pedagogy-including learning goals, study previews, marginal glossary, chapter summaries, questions for review and critical thinking, "Deepening Your Media Literacy," "Keeping Up-to-Date", and "For Further Learning" bibliographies to help students study and learn.