Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization
Grzegorz Błażewicz

During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology.

This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today's marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

Informacje dodatkowe o Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization:

Wydawnictwo: Wydawnictwo Naukowe PWN
Data wydania: 2022-06-13
Kategoria: Ekonomia
ISBN: 9788301222222
Liczba stron: 192