During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology.
This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today's marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.
Wydawnictwo: Wydawnictwo Naukowe PWN
Data wydania: 2022-06-13
Kategoria: Ekonomia
ISBN:
Liczba stron: 192
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed...
Marketing jest jedną z tych dziedzin, które stale ulegają największym i najbardziej dynamicznym zmianom. To czego już jesteśmy świadomi, mianowicie...
