Excellence in Business Communication
John Thilll,Bovee

Ocena: 0 (0 głosów)

For undergraduate business communication courses. Thill/Bovee, Excellence in Business Communication 7e, delivers an abundance of the most realistic model documents so your students can learn by example.For courses in Business Communication and Business Writing. Excellence in Business Communication stands apart from other textbooks in its extensive and thorough use of model documents to assist student learning. Q. How do your students learn most effectively? Do they often seek examples of how to communicate effectively? Sample documents with annotated comments - offered extensively throughout the book, these provide awide selection of high quality, real company sample letters, memos, e-mails, and instant messages collected by the authors in their consulting work, occasionally accompanied by a 3-step writing-process graphic for students to use as models. NEW! The model documents in 7e were updated based on extensive instructor reviews. -Show students precisely how to apply principles presented in the chapters. Gives students abundant samples to learn from. Q. Would you like online, self-grading documents for your students to correct?"Document Makeovers"- Directs students to the OneKey website for interactive exercises. Students get the opportunity to practice correcting incorrectly rendered documents. Available in OneKey and enhanced CW. NEW! OneKey exercises now feed a gradebook. -Helps students apply chapter concepts to an actual business document. They can use new technology to refine and reinforce their writing skills in a dynamic multimedia environment. Other Key Points of Differentiation Q. How solid are students' basic grammar skills when they arrive for your course? "Peak Performance Grammar and Mechanics" tool - Allows students to take pretests, follow-up tests, and advanced tests for skill improvement in mechanics and specific parts of speech. Available in OneKey and enhanced CW. NEW! OneKey exercises now feed a gradebook. -Students practice their grammar and mechanics skill independently. Q. Do you have your students complete exercises that mirror real business tasks? There are hundreds of different exercises that emulate real business tasks, and they are labeled by task type (such as "Team", "Internet", "Ethical Choices", etc.). Q. How do you show your students that what they are learning in the classroom will be used when they are in the workplace? NEW! Each chapter begins with a chapter-opening vignette that highlights a communication dilemma a real business professional is facing and how the professional used the concepts in the chapter to solve their dilemma.Pg. xx Q. How do you incorporate the use of technology in business communication into your course? NEW! Case projects appears in Chapters 7-9, 11-12, and 14-15, which include activities involving composing instant messages, writing blog entries, and drafting scripts for podcasts. Q. How do you keep up with the latest research and news in the area of Business Commuication? NEW! Author written online resource that provides the latest research and news in the area of Business Communications, updated daily. Also provides a chance to sign-up to receive emails alerting you to the latest updates.www.businesscommunicationblog.com