Gatunki literackie:
Ekonomia
M. Kotabe - najnowsze książki: International Marketing 6 vols, Global Marketing Management 4e, Global Marketing Management 3e,
15 osób chce przeczytać książki autora
M. Kotabe - najnowsze książki: International Marketing 6 vols, Global Marketing Management 4e, Global Marketing Management 3e,
15 osób chce przeczytać książki autora
M. Kotabe - twórczość
International Marketing 6 vols
Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory...czytaj dalej
Global Marketing Management 4e
Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary...czytaj dalej
Global Marketing Management 3e
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather...czytaj dalej