Global Marketing Management 4e
M. Kotabe
Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.
więcej
Informacje dodatkowe o Global Marketing Management 4e:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
Kup książkę Global Marketing Management 4e
Sprawdzam ceny dla ciebie ...
Cytaty z książki
REKLAMA
Zobacz także
Global Marketing Management 4e - opinie o książce
Inne książki autora
International Marketing 6 vols
0
Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with...
Global Marketing Management 3e
Zobacz wszystkie książki tego autora
0
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities...
Chcę przeczytać,