Transnational Media & Contoured Markets
A. Thomas

In the context of Asia, where most of the world's population lives, "Transnational Media/Contoured Markets" analyses how globalisation of the media and advertising has occurred within the larger context of economic, political, social and cultural processes within regions, nation-states, and transborder ethnic communities. It demonstrates that growth was influenced not just by governments and policy-makers but also by the management decisions of media owners, cable operators, satellite providers, advertising agencies, marketers, software developers and other players, whether pro-active or reactive. Amos Owen Thomas documents and examines the responses of domestic and regional marketers as well as their advertising agencies to the new media alternatives. Not only does this book make clear the processes of television and advertising globalisation in selected Asian markets, it also raises important socio-ethical issues that need to be addressed in managing newer electronic media in other emerging markets around the world.

Informacje dodatkowe o Transnational Media & Contoured Markets:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Socjologia, filozofia
ISBN: 978-0-7619-3483-7
Liczba stron: 0