Product Strategy and Management

Ocena: 0 (0 głosów)
Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.Provides a comprehensive review of the principles and practices of the product life cycle, giving readers full understanding of the subject.Contains original insights and ideas based on the author's practical experience, which give a real world context to the subject.Illustrated with European case studies at the end of every chapter to ensure readers think practically.Learning objectives to guide students through each topic.Revision questions to test understanding.

Informacje dodatkowe o Product Strategy and Management:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-27-369450-2
Liczba stron: 0

więcej

Kup książkę Product Strategy and Management

Sprawdzam ceny dla ciebie ...
Cytaty z książki

Na naszej stronie nie ma jeszcze cytatów z tej książki.


Dodaj cytat
REKLAMA

Zobacz także

Product Strategy and Management - opinie o książce

Inne książki autora
Gladiator
Baker0
Okładka ksiązki - Gladiator

Alan's dramatic popular history of that most heroic and desperate of characters, the gladiator, is a compulsive read. His evocation of the mayhem and violence...

Checkpoint
Baker0
Okładka ksiązki - Checkpoint

Two men - Jay and Ben - sit in a Washington hotel room. Jay has called his old friend Ben there - to tell him why and how he wants to kill the President...

Zobacz wszystkie książki tego autora
Recenzje miesiąca
Z pamiętnika jeża Emeryka
Marta Wiktoria Trojanowska ;
Z pamiętnika jeża Emeryka
Obca kobieta
Katarzyna Kielecka
Obca kobieta
Katar duszy
Joanna Bartoń
Katar duszy
Srebrny łańcuszek
Edward Łysiak ;
Srebrny łańcuszek
Oczy Mony
Thomas Schlesser
Oczy Mony
Rok szarańczy
Terry Hayes
Rok szarańczy
Klubowe dziewczyny 2
Ewa Hansen ;
Klubowe dziewczyny 2
Pokaż wszystkie recenzje
Reklamy