Myth of Market Share Why Market Share Is Fool's Gold of Busi
Richard Miniter
Financial journalist Miniter debunks the popular misconception that bigger is better, citing that increased market share doesn't equal increased profitability. Using examples such as the Daimler Benz-Chrysler merger, MYTH OF MARKET SHARE proposes alternative theories of growth, outside bulking up, to increase profits.
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Informacje dodatkowe o Myth of Market Share Why Market Share Is Fool's Gold of Busi:
Wydawnictwo: brak danych
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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