Financial journalist Miniter debunks the popular misconception that bigger is better, citing that increased market share doesn't equal increased profitability. Using examples such as the Daimler Benz-Chrysler merger, MYTH OF MARKET SHARE proposes alternative theories of growth, outside bulking up, to increase profits.
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Wydawnictwo: brak danych
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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