Management Information Systems
J. Laudon

For undergraduate and graduate-level courses in Management Information Systems. Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that students will find vital to their professional success. It emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business.This fantastic edition comes with an interactive CD-ROM (multimedia version of the text) In addition to the full text and bullet text summaries by chapter, the CD-ROM features simulations, audio/video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, the complete Running Case with required files, technology updates, and more. Students can use the CD-ROM edition as an interactive supplement or as an alternative to the traditional text.Students can reinforce and extend their knowledge of chapter concepts using the glossaries and other interactive resources in the CD-ROM edition. The Tools for Interactive Learning section concluding each chapter shows students how they can extend their knowledge of each chapter with projects and exercises on the Laudon Web site and the CD-ROM multimedia edition.

Informacje dodatkowe o Management Information Systems:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-13-124962-2
Liczba stron: 0