Inside Book Publishing
G. Clark

This third edition has been updated to take into account the latest technological changes, career advice and information on business strategies. Clark describes the tasks involved in and the skills required for various publishing areas from commissioning to marketing, copyright to the customer and from family businesses to international media corporations. Book publishing today is a highly competitive and exciting international industry. Inside Book Publishing provides a wealth of essential information for anyone interested in a career in publishing, or in understanding how publishing works. This fully revised, updated and extended edition covers: the history and current structure of the UK book trade the role of the author, authors' agents, packagers and booksellers copyright and contracts key elements of the publishing process: commissioning, editorial, design, production, publicity and promotion, sales and rights the business of publishing the impact of electronic publishing and online bookselling getting a job in publishing and career pathways information on organizations offering training for publishers, suggestions for networking opportunities, and an annotated guide to further reading.

Informacje dodatkowe o Inside Book Publishing:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Socjologia, filozofia
ISBN: 978-0-415-23006-3
Liczba stron: 0